All About J Lo’s New Skin-Care Line
Laura Lee - November 21, 2020

After months of anticipation, Jennifer Lopez has officially announced that her upcoming beauty line will be all about skincare. She posted a promo video with the caption, “This isn’t just a passion project, it’s a 30-ear dream. I can’t wait to share my skincare secrets with you!!” J Lo also dropped the line’s official launch date: January 1, 2021. The announcement comes along with another big moment for J Lo: she was also honored with the People’s Icon award at this year’s People’s Choice Awards. J Lo is also the cover star for WSJ. Magazine’s November Innovator’s Issue, and in her accompanying interview, she briefly told the interesting backstory for her upcoming skin-care brand. JLo Beauty, as it’s been revealed, has been a dream of hers since before she began dating her now-fiancé, Alex Rodriguez, who had a lot to do with why she chose to finally get it off the ground.

Getty Images/NBCUniversal/Todd Williamson/E! Entertainment

“When Alex came into my life, he was like, ‘Let’s build your skin-care company. This is a dream of yours. Let’s do it together. Let’s own it,'” she said. “It’s like when somebody opens up your eyes to something new — it’s like a broadened horizon.” Lopez and Rodriguez began dating in early 2017. The couple got engaged two years later during a trip to the Bahamas. That Rodriguez played a major role in the creation of the music legend’s new company isn’t hard to believe when you consider how much he champions her work. Later in the interview, Lopez mentioned that the reason their relationship has worked since the beginning is because they constantly encourage each other to grow.

“I think where we’re twin souls, or whatever term you want to use, is in the way that there are no limits,” she said. “That we’re limitless. That’s my thing, but he helped me realize how true that is. We can do anything. We both have that DNA—like, why not? Why can’t we build not one multibillion-dollar business, but three or four?”

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