When we would cruise through the mall back in the ’00s, we would hit up American Eagle, Hot Topic and Wet Seal. All that shopping would tire us out, and we wouldn’t pass up making a snack stop at Auntie Anne’s for a mouthwatering butter-glazed pretzel.

In honor of their 30th birthday, they’ve launched a pretzel themed clothing line that’s got all the mall nostalgia you could ever need.   Auntie Ann partnered up with six different artists for it’s new For the Love of Pretzels collection, including all kinds of adorable accessories and apparel such as hoodies, tees, and totes.

It gets even better though. All the profits made from the collection will go to Alex’s Lemonade Stand Foundation, that raises funds for children with cancer. Fans can now show their love of Auntie Anne’s while contributing to an important cause at the same time.

The collection intentionally does not have brand written all over it, and every artist was encouraged to make pieces that they would want to wear themselves.  The effort has already raised an entire $3.7 million to help fight childhood cancer. Who wouldn’t want to buy such awesome apparel?