Barbie’s Back And Is Here To Stay
Claire Miles - April 14, 2020

If you ever thought that Barbie wasn’t going to still be a thing in 2020, well then you better think again! We’re about to tell you all about why you are (fortunately) very, very wrong.  She’s still here, and she’s here to stay. Our miniature plastic, perfect, yet unrealistic model Barbie made her grand debut back in 1959 and represented everything that the American dream entailed – from living in a dream house to working every job she desired, and changing these jobs without blinking an eye or encountering any issues. She always wore the most stylish and trendy outfits and even had a ton of both pets and friends. She had the life that none of us could ever even imagine. 

 

And somehow, despite Barbie’s incredible, flawless life and popularity, her sales still went down in 2014. Nonetheless, Barbie’s nostalgia factor will never die, and there’s no doubt about it.   There will always be a draw into any kind of Barbie related collaboration – no matter how many years have gone by, with even a Barbie Truck Totally Throwback Tour taking place throughout America in honor of our girl’s 60th anniversary. 

 

 

So even if sales of the actual doll herself aren’t as strong – Barbie is still stronger than ever! Mattel has also clearly listened and taken serious action on comments and criticism they’ve received in recent years about body and gender issues that Barbie may have caused to young girls to experience – making more dolls that are more modern, in tune with reality, and depict all types of women. 

 

Barbie has not only changed shapes and races, but she’s also earned herself some promotions at work with far more and better career options! You go, girl!  Barbie has also come out with recent clothing collaborations with some popular brands that offer items for all sizes and styles!

 

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