Betsey Johnson just launched a beauty line at Walmart and not one single product is over $10. It’s no secret that beauty enthusiasts are willing to spend a lot of money on beauty supplies. On average, people spend about $225,000 in a lifetime on everything from makeup to skincare to fragrance according to Popsugar. But that also doesn’t mean a good deal isn’t appreciated! This is what is so exciting about Luv Betsey by Betsey Johnson, a Walmart-exclusive makeup collection that launched this month. Not only is it affordable and bursting with fun colors, but it completely embodies the whimsical and embellished aesthetic Johnson famously established during the 1960s.

Let’s start with the eyeshadow palette. Everyone should have a neutral eyeshadow palette in their life, but not one that costs more than your lunch. The Luv Betsey by Betsey Johnson 12 Shade Eyeshadow Palette ($10) is packed with 12 flattering shades that work for your every mood, whether you’re looking for some sparkle or a brown smoky eye. Next up we have the black mascara and eyeliner duo. Nothing turns up the drama quite like the Luv Betsey by Betsey Johnson Black Mascara + Eyeliner Duo ($10). The combination of the creamy jet-black eyeliner, which looks even better when slightly smudged on the outer corners of your eyes, and volumizing mascara screams “I am one of those melodramatic fools.”

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And we have to talk about the lipstick set. No makeup routine is complete without a bold lipstick. Luckily, the Luv Betsey by Betsey Johnson Lipstick Set ($10) comes with four options — Rock On (honey nude), Fierce (mauve), Vintage (berry), and Punk (red) — that will upgrade even your most mundane makeup look to playful and glam. Moving on to arguably the best: the glitter gel palette! Glitter is usually a total fuss to play around with, but the Luv Betsey by Betsey Johnson Glitter Gel Palette ($10) makes it easy. These six glitter gels are easy to use, filled with showstopping sparkle, and totally affordable. Bonus: you can use these on your face and body!

And the cherry on top of every makeup look is highlighter, of course! Try the Luv Betsey by Betsey Johnson Highlighter Palette ($10), which includes three highlighter shades that can be used alone or mixed together to create the perfect glow. There is also the lip gloss creams too, which is a total must. There are three shades- Dress Up (a white shimmer), Tutu (a pink shimmer), and Bubbly (a gold shimmer)- that will dress up any look!