Billie Eilish Launched a Sustainable Clothing Line With H&M

Laura Lee - October 6, 2020

The 18-year-old Billie Eilish is not only a sensational singer, she is also a passionate vegan who uses her platform to speak about climate change, animal welfare, and the need to be eco-friendly. She often urges her Instagram followers to open their minds to adopt a vegan diet and lifestyle. And just this past January, Eilish authorized H&M to sell her signature oversized clothing and other sustainable merchandise. The line is made from sustainably sourced, non-animal-derived materials. The collection features 16 items with Eilish’s trademark logos and includes printed T-shirts, sweaters, hoodies, bucket hats, a bumbag, and oversized sweatshirts available in her signature colors: beige, black and neon green. “The merch features the official logos of the 18-year-old singer-songwriter in oversized silhouettes and all the clothing has been made from materials sourced in a more sustainable way,” reads the company’s website.

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Speaking on the collaboration, Emily Bjorkheim, H&M’s head of design for Divided said: “Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. “We want to enable her fans to step into her world and feel empowered to freely express their style as well.”

Also, on her tour March 2020, Eilish intended to make it “as green as possible” and even got Reverb, a non-profit environmental organization to help out. “We’re really bringing somebody from Reverb, this firm that principally specialises in the perfect and most wholesome and inexperienced methods to do every little thing,” said Eilish in an interview on Jimmy Fallon’s The Tonight Show. “So there’s no plastic straws allowed, the fans are going to bring their own water bottles, there’s going to be recycle cans everywhere, because it’s like, if something’s recyclable, it doesn’t matter unless there’s a recycle bin.”