By now we all know Kylie Jenner’s iconic single “Riiise and shiiine.” Though it’s only been a month since it dropped, Jenner’s released some merchandise, filed to trademark the phrase, and Tyga tried to get in on the bandwagon, too. Like most things on the internet, viral videos tend to drift away to make room for the latest, but this one seems to be sticking all thanks to Caitlyn Jenner.
Caitlyn Jenner made her own rise and shine video. She is currently on the British reality TV show I’m a Celebrity…Get Me Out of Here!. The show puts celebrities in the wild to compete for the title of King or Queen of the Jungle.
During the show, Caitlyn gives her co-stars a pep-talk using Kylie’s phrase. She said, “Let’s go team! Not just another day, another day to excel, another day to be great. Rise and shine.”