Drake has many exciting things coming up in the next few months and we’re all just as ready for it! His highly anticipated sixth studio album is set to be released in January, called Certified Lover Boy. Following a pattern, he’s used the name Lover Boy in a few songs, including his recent track “Laugh Now Cry Later.” And now Drake has cemented the nickname with his collaboration with Nike Lover Boy. The first collection dropped on October 27. The collaboration was teased in the video for “Laugh Now Cry Later” and includes a range of hoodies, tees, outerwear, and accessories.
The Nike Lover Boy collection was launched on Drake’s website, our personal favorites including heart-embroidered puffer jackets in pale pink and black, as well as T-shirt featuring a poem by Drake and a photo of Afro-Swedish twin models, Elizabeth and Victoria Lejonhjärta, who have been his long time muses. There is also a new logo commemorating the Certified Lover Boy album, featuring a monogram of the title’s letters and a red rose.
Matte Babel, who works with Drake and serves as his management and entertainment entity Dreamcrew’s chief brand officer, explains that “Drake sent over some CLB (Certified Lover Boy) logo refs. We call him the ‘Ref God.’ We started creating ideas for the CLB logo with our design team, while Pablo Jomaron [a Parisian creative director Drake has been working with] was simultaneously sending over album cover ideas. He sent Drake and me the CLB sketch, Drake liked the script, so we straightened it out and added the rose.” The entire collection has personal touches from Drake and his creative team, but the most intimate item in the bunch is definitely the hat design. The white baseball cap in the Lover Boy collection features a Nike swoosh on the front, Certified Lover Boy logo on the backside and a print of a bright red lipstick kiss on the brim. This was inspired by an actual kiss mark Drake once discovered on one of his own Nike hats.