Seems like Ariana Grande isn’t slowing down anytime soon. The pop star can do it all. She has one of the most successful music careers, is a coach on The Voice, and even has a role in an upcoming Netflix film, Don’t Look Up. If that wasn’t impressive enough, rumor has it that she is launching her very own beauty brand, R.E.M., named after one of the tracks on her album Sweetener. Yup, this is real life right now. This comes after her many fragrance lines, which are best-selling by the way. She clearly knows what she’s doing and is taking a deeper dive into the cosmetics realm. we are all in and want to know everything we can so we can get our hands on some products!
I don’t know about you, but we are seriously freaking out right now. Ari can slap her name on just about anything, and we’ll buy it. But here’s what we know about the new brand so far. There was an Instagram account and new website that mysteriously popped up recently called r.e.m. Beauty. If you go to the United States Patent and Trademark Office website, you can find the r.e.m. trademark. Pretty sneaky, huh? There you can find a list of different products like concealers, eyeshadows, highlights, and even hair extensions. Grande has already blessed us with so much already with her voice and perfumes, how is it even possible that there’s more?!
We all want to get glammed up like Ari, and we can just feel the opportunity right at our fingertips. Fans even noticed billboards up in Times Square to further prove this rumor. It makes sense this is happening now, after all, she does have two songs on her last two albums named “Make Up” and “My Hair.” She even sang in her Thank u, next album about makeup and gave a shoutout to Rihanna saying, “No eyeliner on, but looking at you is the fix / Highlight of my life, just like that Fenty Beauty kit.” If we had to guess, Ari will probably be announcing the launch any day now. We’ll just be waiting while we play “Make Up” on repeat.