Kat Von D shook up the beauty world when she announced that she sold her beauty brand, which has now been renamed as KVD Vegan Beauty. On January 16, Kat Von D sold her namesake beauty brand to Kendo and fans of the company now have some questions. The brand confirmed in an Instagram post that it will not change makeup formulas created by Von D. The only thing that will be updated is its packaging. KVD Vegan Beauty’s representative said that the original founder “is no longer involved in the bran in any capacity.” So here’s what you need to know.
The transition should be seamless, according to KVD’s rep. The brand addressed some of fans most pressing and common questions in an Instagram post.