Everything You Need To Know About KVD Vegan Beauty
Claire Miles - February 8, 2020

In the Morning of Life

by Thomas Moore

In the morning of life, when its cares are unknown,
And its pleasures in all their new lustre begin,
When we live in a bright-beaming world of our own,
And the light that surrounds us is all from within;
Oh 'tis not, believe me, in that happy time
We can love, as in hours of less transport we may; —
Of our smiles, of our hopes, 'tis the gay sunny prime,
But affection is truest when these fade away.

When we see the first glory of youth pass us by,
Like a leaf on the stream that will never return,
When our cup, which had sparkled with pleasure so high,
First tastes of the other, the dark-flowing urn;
Then, then in the time when affection holds sway
With a depth and a tenderness joy never knew;
Love, nursed among pleasures, is faithless as they,
But the love born of Sorrow, like Sorrow, is true.

In climes full of sunshine, though splendid the flowers,
Their sighs have no freshness, their odour no worth;
\‘Tis the cloud and the mist of our own Isle of showers
That call the rich spirit of fragrancy forth.
So it is not \‘mid splendour, prosperity, mirth,
That the depth of Love's generous spirit appears;
To the sunshine of smiles it may first owe its birth,
But the soul of its sweetness is drawn out by tears.

Kat Von D shook up the beauty world when she announced that she sold her beauty brand, which has now been renamed as KVD Vegan Beauty. On January 16, Kat Von D sold her namesake beauty brand to Kendo and fans of the company now have some questions. The brand confirmed in an Instagram post that it will not change makeup formulas created by Von D. The only thing that will be updated is its packaging. KVD Vegan Beauty’s representative said that the original founder “is no longer involved in the bran in any capacity.” So here’s what you need to know.


The transition should be seamless, according to KVD’s rep. The brand addressed some of fans most pressing and common questions in an Instagram post.