LesterBy Shel Silverstein
Lester was given a magic wish
By the goblin who lives in the banyan tree,
And with his wish he wished for two more wishes-
So now instead of just one wish, he cleverly had three.
And with each one of these
He simply wished for three more wishes,
Which gave him three old wishes, plus nine new.
And with each of these twelve
He slyly wished for three more wishes,
Which added up to forty-six -- or is it fifty-two?
Well anyway, he used each wish
To wish for wishes 'til he had
Five billion, seven million, eighteen thousand thirty-four.
And then he spread them on the ground
And clapped his hands and danced around
And skipped and sang, and then sat down
And wished for more.
And more...and more...they multiplied
While other people smiled and cried
And loved and reached and touched and felt.
Lester sat amid his wealth
Stacked mountain-high like stacks of gold,
Sat and counted -- and grew old.
And then one Thursday night they found him
Dead -- with his wishes piled around him.
And they counted the lot and found that not
A single one was missing.
All shiny and new -- here, take a few
And think of Lester as you do.
In a world of apples and kisses and shoes
He wasted his wishes on wishing.
Advertising is not only the art of selling a product, it’s also the art of conveying a specific message to a specific group of people in hopes they become customers time and again. With the rise of mass consumerism throughout the 20th century, advertising suddenly became as important, if not more important, than the actual product being sold. Here’s a look back at some of the more outrageous moments in advertising that left us thinking who possibly could have approved these for mass production…
1. All Tied Up
If you want to claim your power and state your manliness, then, of course, you have no choice but to wear a men’s only tie. Right? This vintage advertisement tried to be punny, and touch on the subconscious of men. Thankfully, this wouldn’t fly today. Men wear ties to impress their wives, not to tie them down.
2. Don’t Be So Fresh
Chase & Sanborn took the role-playing route in this ad for their specialty fresh coffee. Clearly, this man was quite upset that this woman prepared coffee that’s not fresh. The audacity! Well, not quite, and thankfully, today when coffee is less than fresh, things are dealt with slightly differently. We can’t exactly blame them though, they were only keeping up with the trends of the time.