Our dreams are coming true. Gwen Stefani has finally launched her very own beauty brand, which will include her signature red lipstick. Her new makeup brand, GXVE, includes a range of products including an eye shadow palette, pencil eyeliner, primer, and her famous scarlet lipstick. The line is set to launch on March 10th and will be available both online as well as in Sephora stores.
GXVE Beauty is a makeup line that’s vegan, cruelty-free and reasonably priced with products ranging from $28-48. Stefani had said so many people were asking her about her red lip color. She said, “That was the number one question I’ve had in my entire career…and I would never tell people what color I was wearing, ever. I don’t know why, but I guess it was probably meant to be that I was going to do this one day.” The secret is out and we can’t wait to try this red lip on ourselves. This isn’t the first time we’ve seen Gwen in the beauty world. She was a brand ambassador for brands like L’Oreal, Revlon, as well as Urban Decay. But now, she gets to have something of her own.
This didn’t come to Gwen suddenly. Believe it or not, the famous singer used to be a makeup artist in California and explained, “There’s nobody else who could come close to being more authentic about makeup than I am when it comes to doing a line, because it’s what I’ve been doing my entire life.” So she is adding beauty mogul to her resume after fashion designer and pop star. Is there anything this woman can’t do? Gwen took to Instagram and shared with her fans, “I had so much fun creating this brand over the last three years.” GXVE, pronounced “give,” is from Gwen’s name. She explained that she’s always signed her name with a “G” for Gwen with an “x” for a kiss, forming “Gx.” We can’t wait to get our hands on some of these products and try them out ourselves.