Gwyneth Paltrow’s Wellness Brand Goop Is Launching A Cruise
Andrew Parker - January 12, 2020

In the Morning of Life

by Thomas Moore

In the morning of life, when its cares are unknown,
And its pleasures in all their new lustre begin,
When we live in a bright-beaming world of our own,
And the light that surrounds us is all from within;
Oh 'tis not, believe me, in that happy time
We can love, as in hours of less transport we may; —
Of our smiles, of our hopes, 'tis the gay sunny prime,
But affection is truest when these fade away.

When we see the first glory of youth pass us by,
Like a leaf on the stream that will never return,
When our cup, which had sparkled with pleasure so high,
First tastes of the other, the dark-flowing urn;
Then, then in the time when affection holds sway
With a depth and a tenderness joy never knew;
Love, nursed among pleasures, is faithless as they,
But the love born of Sorrow, like Sorrow, is true.

In climes full of sunshine, though splendid the flowers,
Their sighs have no freshness, their odour no worth;
\‘Tis the cloud and the mist of our own Isle of showers
That call the rich spirit of fragrancy forth.
So it is not \‘mid splendour, prosperity, mirth,
That the depth of Love's generous spirit appears;
To the sunshine of smiles it may first owe its birth,
But the soul of its sweetness is drawn out by tears.

Gwyneth Paltrow’s wellness brand has big plans to conquer new territory: the seven seas. Goop was first a hit on the internet, then a print magazine, then with an upcoming Netflix series, and now Goop wants to take you one a cruise. The 11-day cruise through the Mediterranean is meant to be a “wellness-at-sea” experience. Goop fans will be able to mingle with Paltrow herself, along with the brand’s chief content officer Elise Loehnen.

The press release for the cruise says guests can expect “three smaller group sessions led by expert talent (one for the body, one for the mind, one for the soul),” as well as “surprises and perks along the way from both Goop and Celebrity Cruises.”

Based on the recently release Goop Lab trailer, each cruise member might get a complimentary exorcism or facial acupuncture session. Or, more likely, you’ll look at some crystals, essential oils, supplements, and other Goop-y wellness products.

Ultimately, Goopers, “will develop a toolkit that they can take with them off the ship and into their everyday life.” “With Goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers,” Paltrow said in a press release.

The Goop cruise will ship out from Barcelona, Spain on August 26, 2020, through Septemeber 6, 2020. Tickets go on sale Thursday, January 9, 2020, and start at $750.