It seems that whenever Harry Styles does anything, and we mean anything at all, the Internet goes crazy. The 27-year-old singer has finally dipped his toes into the beauty industry and is bringing his Styles style to the table. He is launching his very first beauty line and words can’t describe how utterly excited we are about this. It was bound to happen. Earlier this year, reports claimed that he was listed as a company director for an unknown beauty brand with the trademark ‘Pleased As Holdings Limited.’ Then he was spotted with merch with the ‘Pleasing’ logo. We didn’t know we needed a Harry Styles beauty empire but we’re getting it people! As of recently, a website, Twitter, and Instagram account have been created with the beauty launch news.
Styles has sported manicured nails for a while now, so it only makes sense that nail polish would be included in his collection. But it’s not any ordinary nail polish, they’re Harry Styles polishes. There is a collection of four different polishes in black, pink, and pearl. Can anything be more pleasing than a nail polish collection? Well, actually yes. Luckily for us, he is also coming out with a skincare line. He will be selling the Pearlescent Illuminating Serum as well as The Pleasing Pen. Is this real life? What did we do to deserve this? All we know is that we will in fact be spending all our money on this brand the minute it launches. Also, his line has been mindfully and sustainably made, with all vegan and cruelty-free products, which is something we love hearing.
Styles is joining the list of other male celebrities who have launched cosmetics lines, such as Machine Gun Kelly’s nail polish line and Pharrel’s Humanrace line. In an interview with DAZED magazine, Harry said, “I also think that what this can become is so much more than just products you can buy. I think it’s about giving, and giving back. I am blessed to have fans who are so supportive of me, who believe in freedom and who have created this safe space for each other. Pleasing is really for them. That feeling of community is kind of what we would like Pleasing to (reflect).” We don’t know the exact date of when the anticipated Pleasing products will drop, but you can stay up to date by signing up for the newsletter on the brand’s website. We can’t wait!