We all love ’90s music, love to listen to it, to talk about it, to reminisce about it and to relive it. But when it comes to better or worse, can we really say that the music of that time period was actually better than that of today?

Truth be told, we have been building our music taste since our teenage years and early 20s. These acquired tastes stick with us throughout our lives. So depending on how old you are, you will still most likely listen to the music from that period of time in your life.

There is however, something important that should be noted about music before the 2000s came about. In the past century, each generation has claimed their own unique music style and has used it as a way to divide themselves between the parent generation.

But today, things have changed. Teenagers prefer hit songs, regardless of which time period they are from, and are no longer loyal to a specific artist anymore. There is also no longer any specific preferred style.  Unfortunately, teenagers are no longer willing to pay for music. It’s all about YouTube nowadays.

Why might this be? Maybe since multi samplers came into play in the ’90s, every possible noise, sound-mix was introduced and innovated music. But since then, there really hasn’t been any real innovation for music. The lyrics are of course different and reflect more current issues, but the sound, performance, and melody structure are all pretty much the same.

So if people have the choice between hundreds of millions of music products, and there’s no real difference, then why would they buy or sponsor it? Well, they simply wouldn’t.  According to data analytics, out of 650 million songs that exist, people only listen to 300,000 songs.