Jacquemus Announces a Summertime Runway Show, Titled ‘L’Amour’
Laura Lee - July 14, 2020

We could all use a fashion show right now. With everything going on with the coronavirus (and our social media feeds basically just talking about lockdown life) it’s nice to have a small reprieve. And what better way than to escape with a summertime runway show? Simon Porte Jacquemus’s fashion shows are always special. He chooses locations close to his heart like in Marseilles where he grew up or using models dear to him like his young cousin. For his spring 2021 show, the designer titled the show L’Amour. The womenswear and menswear collection will showcase on July 16. The event will host only a few guests keeping in line with safety measures around the COVID-19 pandemic. It will take place “in a secret location near Paris, towards the end of the day.” Simon Porte Jacquemus is one of the few designers holding a live event this summer joining only Balmain’s Olivier Rousteing.

Getty Images/WireImage/Arnold Jerocki

It was back in early March when news came out that many fashion brands canceled their shows. Chanel, for example, decided to cancel its 2020/2021 cruise show in Capri which was scheduled for May 7. Chanel said that its “foremost consideration is the health and well-being of our teams and guests” and that they were “examining alternative ways of presenting its collection in Capri at a later date and in a different format.” Dior postponed its cruise show which was set to take place in Lecce, Puglia, on May 9. “As a preventive measure, in accordance with instructions from public authorities, and to reinforce the coordination of international directives, the House of Dior has decided to postpone its cruise show in order to ensure the safety of all its employees, collaborators and guests,” Dior said in a statement.”

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