Kim Kardashian West Is Launching a Skin Care Line
Andrew Parker - August 31, 2020

15 Wholesome Facts

1. Sea otters hold hands when they sleep so they don't drift apart.

2. The voices of Mickey Mouse and Minnie Mouse got married in real life.

3. Mr. Rogers' sweaters were all knitted by his mom.

4. Libraries outnumber McDonald's in the United States by a ratio of 8:1.

5. There are more trees on Earth than there are stars in the Milky Way galaxy.

6. Babies don't smile because they're happy, they smile because they like the happy reaction from their parents.

7. Oftentimes an octopus heart will skip a beat when they see their potential mate.

8. The Beatles used the word "love" 613 times in their songs.

9. Squirrels plant thousands of new trees each year by forgetting where they put their acorns.

10. A group of bunnies is called a "fluffle".

11. Smiling actually lowers stress, whether you're faking it or not.

12. Cuddling with someone you love is scientifically proven to increase happiness.

13. We are all made of stardust.

14. Happiness levels are about 50% genetic, 10% circumstance, and about 40% choice.

15. For the ancient Greeks, happiness was a civic virtue that required a lifetime of cultivation.

The Kardashian sisters seemingly always are rolling out big business plans. Kim Kardashian’s next big move is case in point. She’s expanding her KKW Beauty empire to retail stores and launching her Skims undergarments and has confirmed her skincare line. She told Refinery29 that she was interested in launching a skincare line and she has officially made the first step. On August 17, the star officially filed for a “KKW Skin” trademark through the United States Patent and Trademark Office. The trademark covers an array of skin-care products, including moisturizer, cleanser, toner, facial mists, and body powers. As we’ve seen with other trademark filings, it could take a while before we see this brand come to life — or it could launch when we’re least expecting it. “I’d love to [launch skin care],” she tells Refinery29 during an interview for the launch of KKW Beauty at Ulta Beauty. “I’m obsessed with skin care. I test so many products, and I love to try so many different facials.”

Her youngest sister, Kylie Jenner, entered that market this past May with Kylie Skin. And the sisters are known to talk about skincare in their group chat, according to KKW. “Anytime we see something like a crazy facial, we always put it on the group chat,” she reveals — and as for trying specific products: “We do more of those reviews in person.”

Getty Images/Entertainment/Stefanie Keenan

While Kardashian West didn’t spill any details on what her skin-care line would include, we’d guess that it will likely be products that work well with her psoriasis. She has publicly battled chronic psoriasis since 2010, including sharing the treatments that have worked for her to ease the symptoms, like an at-home light-therapy device to ointments. There’s also a high chance she’ll include her current favorite product: thick moisturizers. “I have dry skin, so I really love [heavy moisturizers], especially when I’m traveling,” she tells us.