Kim Kardashian’s SKKN Rebrand
Claire Miles - January 10, 2022

Have You Earned Your Tomorrow

By Edgar Guest

Is anybody happier because you passed his way? Does anyone remember that you spoke to him today? This day is almost over, and its toiling time is through; Is there anyone to utter now a kindly word of you?

Did you give a cheerful greeting to the friend who came along? Or a churlish sort of "Howdy" and then vanish in the throng? Were you selfish pure and simple as you rushed along the way, Or is someone mighty grateful for a deed you did today?

Can you say tonight, in parting with the day that's slipping fast, That you helped a single brother of the many that you passed? Is a single heart rejoicing over what you did or said; Does a man whose hopes were fading now with courage look ahead?

Did you waste the day, or lose it, was it well or sorely spent? Did you leave a trail of kindness or a scar of discontent? As you close your eyes in slumber do you think that God would say, You have earned one more tomorrow by the work you did today?

We all know Kim Kardashian, right? So you’ve probably also heard of her brand KKW Beauty, right? If not, you’ve probably been living under a rock. She isn’t the first celeb to launch a beauty brand, and she’s definitely not the last. Other celebs like Hailey Beiber, Harry Styles, and Machine Gun Kelly have all come out with their own brands. But one of the most talked-about A-list launches as of lately is one by Kim Kardashian. Yes, KKW already is up and running and very popular. But she is giving her beauty line a makeover. She will have new products, new packaging, and a brand new name, SKKN.

Getty Images/Getty Images Entertainment/Dimitrios Kambouris

Kim K rebranding to SKKN falls in line with her recent divorce from Kanye West. KKW referred to the initials of her married name, so she is changing the game now with a new beauty concept. Right now, KKW is on hold. The brand’s Instagram account informed their followers back in August, “We’re currently away working on a new, more modern, elevated and sustainable brand and customer experience – the way Kim has always envisioned.” We can imagine that SKKN will launch very similar to KKW with skincare, haircare, nail care, supplements, skin and hair tools, and home products. Kim clearly is not leaving any avenue out and keeping her many loyal fans on their toes.

We still don’t know exactly what the name SKKN stands for, but we’re sure this will be revealed very soon. In the meantime, there has already been some drama surrounding the name. Cyndie Lunsford is the owner of New York spa and beauty centre SKKN+ and she has already taken legal action against the beauty mogul. She has issued a cease and desist letter which we don’t yet know the outcome of, but the problem as of now is still unresolved. We will have to wait to see what happens. Regardless is she uses this brand name or not, we are still excited for what’s to come. Kim addressed her fans on Instagram when she shut down the KKW Beauty site and said, “I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.”