LIVELY Launched Its First Sustainable Swimwear Line
Andrew Parker - May 27, 2020

As we all know, finding a good swimsuit is a challenge. Just like jeans or a bra, it takes time to find a style that’s flattering and comfortable. And for those who are in the sustainability market, it can be even that more difficult. LIVELY, a community-driven lingerie and activewear brand designed by women for women, launched a new line of swimwear that might just be exactly what you’re looking for. The suits are size-inclusive, affordable (each one costs $45) and, for the first time, sustainable! All five styles feature a new outer fabric layer made from recycled plastic. Yes! 

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“We take our cues from our network of 110K+ ambassadors nationwide to produce collections that reflect the needs and wants of real women,” says the brand’s founder and CEO Michelle Cordeiro Grant. “We heard that they wanted to be more eco-friendly in their daily lives, so we created a collection that reflected both the styles they appreciated and the materials they wanted to see in their own wardrobes.” Obviously, this summer is going to be different than others. Most public spaces including the beach and pools will stay closed in some states. “This collection celebrates warmer weather and eco-conscious living while empowering LIVELY customers to enjoy those things however they can: Whether they’re able to make it to a beach, pool, or just an extra sunny spot in their home,” Grant says. Regardless, you’re going to want to get your hands on these stylish and sustainable suits even if its just sitting inside and pretending you’re at the beach!

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