More Brides Are Buying Used Wedding Dresses Than Ever Before
Claire Miles - May 14, 2019

In the Morning of Life

by Thomas Moore

In the morning of life, when its cares are unknown,
And its pleasures in all their new lustre begin,
When we live in a bright-beaming world of our own,
And the light that surrounds us is all from within;
Oh 'tis not, believe me, in that happy time
We can love, as in hours of less transport we may; —
Of our smiles, of our hopes, 'tis the gay sunny prime,
But affection is truest when these fade away.

When we see the first glory of youth pass us by,
Like a leaf on the stream that will never return,
When our cup, which had sparkled with pleasure so high,
First tastes of the other, the dark-flowing urn;
Then, then in the time when affection holds sway
With a depth and a tenderness joy never knew;
Love, nursed among pleasures, is faithless as they,
But the love born of Sorrow, like Sorrow, is true.

In climes full of sunshine, though splendid the flowers,
Their sighs have no freshness, their odour no worth;
\‘Tis the cloud and the mist of our own Isle of showers
That call the rich spirit of fragrancy forth.
So it is not \‘mid splendour, prosperity, mirth,
That the depth of Love's generous spirit appears;
To the sunshine of smiles it may first owe its birth,
But the soul of its sweetness is drawn out by tears.

A wedding is a once (or a few times) in a lifetime experience. That begs the question: why are more and more women buying dresses that have already gone down the aisle? Typically, brides spend thousands upon thousands of dollars on their wedding dress alone. Now, many brides are turning to secondhand stores to find something to wear for their big day.


The Knot Worldwide is a well-known wedding brand that, according to their website, “In 15 countries around the world, The Knot Worldwide’s leading global family of brands inspire, inform and celebrate our communities as they move through life’s biggest milestones. From the proposal to the wedding day, creating a home to starting a family together, we’re there for them every step of the way.”


The Knot’s Real Wedding conducted a study which surveyed 14,000 couples who married in 2018. The result: only 4 percent of brides wore a used gown, but it’s a trend that is increasing in popularity. How do we see this upward swing? Just check out Google search; search for “used wedding dresses for sale” and you’ll see it has increased by 100 percent over the past five years.


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Brides are turning to online-only bridal consignment stores such as and, as well as larger marketplaces like TheRealReal, Tradesy, Poshmark, and eBay. Of course, there are other affordable options from stores like David’s Bridal and BHLDN. StillWhite is a premier retailer for wedding dress resale, they reported that they generated over $27 million in dress sales since its launch in 2010.


Sasha Skoda, head of women’s at TheRealReal said, “Norms are definitely changing, and weddings are being documented across social channels more than ever before. With this rise, there seems to be less of an attachment to physical objects to remind people of these memories. Why not earn money back on your initial investment to put toward a future vacation or your next handbag purchase?”


CEO and Cofounder of StillWhite said, “Brides—and millennial brides in particular—are becoming more conscious consumers and want to see their dress worn more than once. They’re looking at it from a sustainability perspective and understand that buying secondhand is better for the environment.”