Rihanna Is Closing Her Fenty Brand
Andrew Parker - February 22, 2021


By Greta Zwaan

I sought for joy in peace, and rest to ease my weary mind,
Stressed out by such a heavy load, rest I just had to find.
My endurance could hold no more, my limits had been met,
I needed time to stand aside, sweet time to just forget.

But where to find the road to peace, an obscure trait to me;
My hectic lifestyle can't comprehend a way to set time free.
I've always rushed from A to B with no side glace allowed,
I had my life so well controlled; in truth, I felt quite proud.

No one could tell me what to do, I was a self-made man;
My schedules were controlled by me, I had a thorough plan.
'Twas good when all things went my way and no one interfered;
I had no one to answer to, my way was always cleared.

But years of this brought me no joy, though fortunes I'd amassed;
It seemed that all the things I owned would oh, so soon be past.
I had no friends that knew my plight, I kept myself at bay,
They all had troubles of their own; besides, what could they say?

They envied me with all my wealth, they never saw my pain,
I had life altogether, what more was there to gain?
But loneliness is terrible and emptiness is sad,
There seems no purpose for each day, no reason to be glad.

So now I wait; why? I don't know, but life for me must change.
There must be more than fortunes, a way to rearrange.
There has to be a purpose, and someone surely knows,
Why life is complicated, and days so full of woes.

Perhaps you have the answer, perhaps you know the route,
Perhaps you've traveled here before; if so, please help me out.
If need be, I'll be patient, I'll even take advice;
I'll gladly make the changes, no matter what the price.

I don't need independence, I've had my round of that;
I long for understanding, to know just where I'm at.
Someday I hope to thank you because you saw my need,
Perhaps with greater meaning, with purpose, not with greed.

I don't know how I got here, what lies ahead of me,
I'm grateful there'll be changes, I'm grateful to be free.

Rihanna’s fashion and beauty empire is taking a pause. The Fenty brand, a high-end designer collection launched with LVMH in 2019, is going on a hiatus per a statement sent to Women’s Wear Daily.. “Rihanna and LVMH have jointly made the decision to put on hold the RTW [ready-to-wear] activity, based in Europe, pending better conditions,” reads LVMH’s statement. Taking a hiatus is never a good sign for a growing company, and maybe suspect this is a gentle way of saying the business is closing for good.


The brand was the first that LVMH had launched since Christian Lacroix in 1987. Its clothing translated signature Rihanna pieces like body-hugging knits, roomy cargo trousers, and teetering stilettos for a larger audience. But despite having celebrity support and pop-ups at Selfridges and Bergdorf Goodman, the collection is rumored to have struggled at sales. If this is the end of Fenty, LVMH is helping to pump $115 million of funding into another Rihanna brand. Savage X Fenty announced the investment from L Catterton, a firm cofounded by LVMH and Bernard Arnault’s Groupe Arnault, and several other funds today. The press release notes that the infusion of cash will support the existing business as well as help planned retail expansion.


Getty Images/Entertainment/Dimitrios Kambouris


It shouldn’t come as a surprise that the intimates line Savage X Fenty is thriving—especially now. In the WFH era, lingerie has proved to be a resilient category at retail, with stores reporting increased interest in both sexy and comfortable intimates and loungewear. Rihanna launched the brand in 2018, and it won instant acclaim for its embrace of all genders, body types, and ethnicities. The casting of real-life customers in its advertising has added to its popularity. Via a deal with Amazon Prime, Savage X Fenty streamed two of its fashion shows on the platform. In this, it has unseated the Victoria’s Secret Fashion Show as the most mainstream bombshell runway show, promoting inclusivity and beauty in ways Victoria’s Secret long rejected.

In addition to Savage X Fenty, Rihanna also operates Fenty Skin and Fenty Beauty, both owned by LVMH.