Selena Gomez Finally Confirmed When Rare Beauty Launches
Laura Lee - August 5, 2020

In the Morning of Life

by Thomas Moore

In the morning of life, when its cares are unknown,
And its pleasures in all their new lustre begin,
When we live in a bright-beaming world of our own,
And the light that surrounds us is all from within;
Oh 'tis not, believe me, in that happy time
We can love, as in hours of less transport we may; —
Of our smiles, of our hopes, 'tis the gay sunny prime,
But affection is truest when these fade away.

When we see the first glory of youth pass us by,
Like a leaf on the stream that will never return,
When our cup, which had sparkled with pleasure so high,
First tastes of the other, the dark-flowing urn;
Then, then in the time when affection holds sway
With a depth and a tenderness joy never knew;
Love, nursed among pleasures, is faithless as they,
But the love born of Sorrow, like Sorrow, is true.

In climes full of sunshine, though splendid the flowers,
Their sighs have no freshness, their odour no worth;
\‘Tis the cloud and the mist of our own Isle of showers
That call the rich spirit of fragrancy forth.
So it is not \‘mid splendour, prosperity, mirth,
That the depth of Love's generous spirit appears;
To the sunshine of smiles it may first owe its birth,
But the soul of its sweetness is drawn out by tears.

Like everyone else in the world, we’re sure you’ve been patiently waiting for Selena Gomez’s new cosmetic company Rare Beauty. Well, we finally have an official launch date: September 3! Gomez posted on her personal Instagram page on August 4 confirming the news with a photo from what looks like a Rare Beauty photoshoot. “I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!” Back in February, the singer and actress first announced she was working on her own makeup brand. And fans ever since have been following closely to find out any more information on the project.

Gomez created an Instagram page dedicated to the company which has gathered over one million followers. This is what we know so far. She revealed in an interview that the foundation and concealer will include 48 shades. She told Amy Schumer, “I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe.” A series of selfies experimenting with the makeup makes us think that there is probably going to be a liquid eyeliner, as well. While we don’t know yet the exact products, at least we won’t have to wait much longer!

Getty Images/Entertainment/Frederick M. Brown

In a video shared on Rare Beauty’s Instagram, Gomez opened up about the empowering mission behind her brand. “I live in a time where it’s all about face. It’s all about makeup. It’s all about how you look in a lot of ways and that can be exciting and fun but at the same time it can just be a bit dangerous. So I wanted people to feel like makeup is something you can enjoy. It’s not something that you need. And I felt like that’s kind of who I am. I am very authentic. I’m very real with my fans. Any girl, woman, boy, whoever they are can just feel beautiful exactly how they are.”