Selena Gomez Finally Confirmed When Rare Beauty Launches
Laura Lee - August 5, 2020

Scatter Seeds Of Kindness



If you have a friend worth loving
Love him. Yes, and let him know
That you love him, ere life's evening
Tinge his brow with sunset glow
Why should good words ne'er be said
Of a friend till he is dead?

If you hear a song that thrills you
Sung by any child of song
Praise it. Do not let the singer
Wait deserved praises long
Why should one who thrills your heart
Lack the joy you may impart?

If you hear a prayer that moves you
By its humble, pleading tone
Join it. Do not let the seeker
Bow before his God alone
Why should not thy brother share
The strength of ‘two or three' in prayer?

If your work is made more easy
By a friendly, helping hand
Say so. Speak out brave and truly
Ere the darkness veil the land
Should a brother workman dear
Falter for a word of cheer?

Scatter thus your seeds of kindness
All enriching as you go
Leave them. Trust the Harvest-Giver
He will make each seed to grow
So, until the happy end
Your life shall never lack a friend

Like everyone else in the world, we’re sure you’ve been patiently waiting for Selena Gomez’s new cosmetic company Rare Beauty. Well, we finally have an official launch date: September 3! Gomez posted on her personal Instagram page on August 4 confirming the news with a photo from what looks like a Rare Beauty photoshoot. “I’m SO excited to finally share that @RareBeauty will be launching September 3rd only at @Sephora, @SephoraCanada, @SephoraMx and RareBeauty.com I’ve had so much fun creating everything and can’t wait for y’all to try it all! I hope you love it as much as I do!” Back in February, the singer and actress first announced she was working on her own makeup brand. And fans ever since have been following closely to find out any more information on the project.

 

Gomez created an Instagram page dedicated to the company which has gathered over one million followers. This is what we know so far. She revealed in an interview that the foundation and concealer will include 48 shades. She told Amy Schumer, “I wanted to start a conversation about how can you make yourself feel great. It’s not necessarily about needing these things to make yourself feel beautiful. People of my generation have all this pressure to look a certain way, and I wanted to make a line that took away a bit of that pressure. I use real people in the campaigns. I have 48 shades of foundation and concealer. It’s all very clean and easy. I wanted people to feel safe.” A series of selfies experimenting with the makeup makes us think that there is probably going to be a liquid eyeliner, as well. While we don’t know yet the exact products, at least we won’t have to wait much longer!

 

Recording artist/Actress Selena Gomez attends Coach Host Meet + Greet with Selena Gomez at at The Grove

Getty Images/Entertainment/Frederick M. Brown

 

In a video shared on Rare Beauty’s Instagram, Gomez opened up about the empowering mission behind her brand. “I live in a time where it’s all about face. It’s all about makeup. It’s all about how you look in a lot of ways and that can be exciting and fun but at the same time it can just be a bit dangerous. So I wanted people to feel like makeup is something you can enjoy. It’s not something that you need. And I felt like that’s kind of who I am. I am very authentic. I’m very real with my fans. Any girl, woman, boy, whoever they are can just feel beautiful exactly how they are.”