Selena Gomez has debuted her most dramatic transformation yet. We all know and love the singer, actress, and Rare Beauty founder’s style, especially her signature brunette. It’s not often she strays from her signature look, but when she does, it’s proof there’s nothing she can’t pull off. Her latest dramatic shade: platinum blonde. And just in time for summer! Gomez’s new bright bleached hair made its debut on her Instagram account with the caption, “Back to work.”
She also used the moment to show off Rare Beauty’s makeup bag overhaul. “New look,” she wrote in the caption of her Instagram reveal on the Rare Beauty page, which found her icy lengths styled into a tumble of rumpled waves worn with a frosty pink lip and a pastel manicure. “Need to pick new Rare Beauty lip and blush shades now.”
“Being in different facets of the industry, it’s been really fun to play with [beauty] because it makes a character when you’re on set, it creates something magical,” says the triple-threat performer and mental health advocate who, today, launches Rare Beauty, her new, long-awaited makeup line. “I was heavily involved in the entire process because I also care so much about mental health and I believe it’s a part of your self esteem, it’s a part of the way you see yourself,” says Gomez of crystalizing self-love and self-expression as brand codes.
It’s not the first time Gomez has gone blonde, but it’s a new expertly tweaked platinum shade; one with a fresh and ultra-flattering marriage of bright silver and golden tones. “She typically keeps it pretty natural, but this time she went for a big change,” explain Nine Zero One salon co-founders Riawna Capri and Nikki Lee, who’ve been tending to the triple-threat performer’s hair for over a decade. “This blonde is unique to her as we had to make sure there was an equal balance of cool and warm for her skin tone. It’s an edgier look and perfect for summer.” Blondlena, as her fans affectionately refer to her whenever she takes the peroxide plunge, is back and better than ever.