Adele seems to have had a busy week. The singer released the tracklist for her upcoming album ’30’, dropped a music video, a cover of a song from the album, and sat with Oprah for an impromptu interview. Her fourth studio album contains song titles such as “Cry Your Heart Out” and “Love is a Game,” foreshadowing the emotional rollercoaster Adele fans need to prepare for. In a personalized note on her website when describing her new album, she explained, “I’m finally ready to put this album out… It was my ride or die throughout the most turbulent period of my life.”
Along with her new album release and her interview with Oprah, Adele also seems to have created tech-history by removing a feature from Spotify to promote listening to her album in its truest form. To clarify, amongst all of the publicity for her newest release, Adele managed to find time to send an opinionated email to the world’s most popular audio streaming subscription service. According to Adele, the order to an album is part of its art, and by shuffling albums by default, Spotify takes away from the user’s listening process at its fullest as intended by the artist.
The artist must have a great rapport with Spotify, as they promptly granted her request, reprogramming the app to stop default shuffle for albums, instead of making the mode only accessible from the ‘Now Playing’ view. Adele expressed gratitude to Spotify by Tweeting her regards saying, “This was the only request I had in our ever-changing industry! We don’t create albums with so much care and thought into our track listing for no reason.” Now, with the artist’s intentions in mind, Adele fans won’t stand the chance to press the shuffle button when streaming ’30’.