The Marvel Cinematic Universe was kickstarted by Kevin Feige in 2008 with Iron Man and has since only grown in popularity over the years. Each instalment to the universe attracted an eager horde of fans to the local cinema, especially in the case of the crossover events in the form of The Avengers. However, post Endgame (2019), the MCU is beginning to feel like a cumbersome thing for many long-time loyal fans for a variety of reasons.
The ”MCU Burnout”, as it is commonly known on the internet, is a major feeling that ails fans of the MCU and superhero flicks in general. This has a lot to do with the significantly increased number of projects the executives churn out since their foray into TV shows rather than movies exclusively. Between WandaVision, Loki, Hawkeye, and many others – all in an interconnected and overlapping universe – fans find themselves unable to keep up with the amount of content thrown their way.
Coupled with this is the belief that Marvel executives are not as committed to the narrative and production quality as they were before Endgame. Shows like WandaVision and Loki have been lauded for how they do justice to the characters themselves, but fans wonder about particular plot devices introduced that have since been missing in the wider MCU.
Lastly, fans often wonder just how committed Marvel executives are to their projects in terms of budget allocation. CGI heavy in nature, MCU movies typically cost a lot to make between visual effects and other production costs. With the saturation of Marvel content post-Endgame, the budgeting crisis is all too noticeable. This concern was raised in the recent and ongoing MCU show She-Hulk: Attorney at Law, but also in larger projects like Doctor Strange in The Multiverse of Madness.
To combat this, many fans call for fewer but better produced MCU projects, but whether the executives take this into consideration or not is yet to be seen.