The New Glossier Skincare Launch That Might Be A Game Changer

Claire Miles - May 1, 2019

The Glossier brand has always been consumer driven. As their website states, the company is a “people-powered” beauty brand. Glossier’s Director of Product Marketing & Development, Melissa Souto, said, “We have always had an ear to the ground with our community, and eye cream has been the number one requested product to date. It’s been two years in development to get to what a Glossier eye cream should look and feel like. It had to have everything you would expect from a Glossier product; a fun name, the look, the results and the texture.”

“You have now entered a people-powered beauty ecosystem. Here you’ll find products inspired by the people who use them, along with people to be inspired by, and for you to inspire. Glossier was founded on the fact that beauty isn’t made in a boardroom—it happens when the individual is celebrated. Personal choice is the most important decision a brand can never make.”

Introducing the new Glossier Bubblewrap, both an eye cream and a lip plumper. The dual-purpose product description says that this eye and lip cream hybrid is designed to treat the thinner and more delicate area on your face. Bubblewrap is formulated to provide the fragile skin the type of moisture and protection they require.

View this post on Instagram
Why eye and lip cream? Well, the skin around your eyes + lips is more delicate than the rest of your face ☁️ So we made an extra cushion-y, antioxidant-rich, “handle with care” layer specially designed for *both* zones ???? Meet Bubblewrap now on Glossier.com ????
A post shared by Glossier (@glossier) on Apr 29, 2019 at 4:43am PDT

It is available only on the Glossier website for a reasonable price of $26. If you think about it, you’re getting a two-for-one product at a pretty cheap price.

Glossier posted an Instagram message that eye cream is the most requested Glossier skin care product ever. It’s refreshing to have a company really listen to their customers. Back in 2017 they said that sunscreen was the most requested product so they created the Invisible Shield sunblock. It’s nice to see that Glossier is listening to consumer feedback.

Glossier recommends using Bubblewrap after cleansing and before moisturizing both morning and evening.

Loyalists took to the comments of the Instagram reveal post to express their joy over Bubblewrap. “The answer to all my problems,” “SHE HAS ARRIVED,” and “Eye AND lips cream…you know how to steal my money.”