The New Glossier Skincare Launch That Might Be A Game Changer
Claire Miles - May 1, 2019

Changes

By Greta Zwaan

I sought for joy in peace, and rest to ease my weary mind,
Stressed out by such a heavy load, rest I just had to find.
My endurance could hold no more, my limits had been met,
I needed time to stand aside, sweet time to just forget.

But where to find the road to peace, an obscure trait to me;
My hectic lifestyle can't comprehend a way to set time free.
I've always rushed from A to B with no side glace allowed,
I had my life so well controlled; in truth, I felt quite proud.

No one could tell me what to do, I was a self-made man;
My schedules were controlled by me, I had a thorough plan.
'Twas good when all things went my way and no one interfered;
I had no one to answer to, my way was always cleared.

But years of this brought me no joy, though fortunes I'd amassed;
It seemed that all the things I owned would oh, so soon be past.
I had no friends that knew my plight, I kept myself at bay,
They all had troubles of their own; besides, what could they say?

They envied me with all my wealth, they never saw my pain,
I had life altogether, what more was there to gain?
But loneliness is terrible and emptiness is sad,
There seems no purpose for each day, no reason to be glad.

So now I wait; why? I don't know, but life for me must change.
There must be more than fortunes, a way to rearrange.
There has to be a purpose, and someone surely knows,
Why life is complicated, and days so full of woes.

Perhaps you have the answer, perhaps you know the route,
Perhaps you've traveled here before; if so, please help me out.
If need be, I'll be patient, I'll even take advice;
I'll gladly make the changes, no matter what the price.

I don't need independence, I've had my round of that;
I long for understanding, to know just where I'm at.
Someday I hope to thank you because you saw my need,
Perhaps with greater meaning, with purpose, not with greed.

I don't know how I got here, what lies ahead of me,
I'm grateful there'll be changes, I'm grateful to be free.

The Glossier brand has always been consumer driven. As their website states, the company is a “people-powered” beauty brand. Glossier’s Director of Product Marketing & Development, Melissa Souto, said, “We have always had an ear to the ground with our community, and eye cream has been the number one requested product to date. It’s been two years in development to get to what a Glossier eye cream should look and feel like. It had to have everything you would expect from a Glossier product; a fun name, the look, the results and the texture.”

“You have now entered a people-powered beauty ecosystem. Here you’ll find products inspired by the people who use them, along with people to be inspired by, and for you to inspire. Glossier was founded on the fact that beauty isn’t made in a boardroom—it happens when the individual is celebrated. Personal choice is the most important decision a brand can never make.”

Introducing the new Glossier Bubblewrap, both an eye cream and a lip plumper. The dual-purpose product description says that this eye and lip cream hybrid is designed to treat the thinner and more delicate area on your face. Bubblewrap is formulated to provide the fragile skin the type of moisture and protection they require.

It is available only on the Glossier website for a reasonable price of $26. If you think about it, you’re getting a two-for-one product at a pretty cheap price.

Glossier posted an Instagram message that eye cream is the most requested Glossier skin care product ever. It’s refreshing to have a company really listen to their customers. Back in 2017 they said that sunscreen was the most requested product so they created the Invisible Shield sunblock. It’s nice to see that Glossier is listening to consumer feedback.

Glossier recommends using Bubblewrap after cleansing and before moisturizing both morning and evening.

Loyalists took to the comments of the Instagram reveal post to express their joy over Bubblewrap. “The answer to all my problems,” “SHE HAS ARRIVED,” and “Eye AND lips cream…you know how to steal my money.”