Trader Joe’s Is Testing A Vegan “Milk” Chocolate Bar
Andrew Parker - March 16, 2020

Trader Joe’s is testing a vegan “milk” chocolate bar and the world is ready. Due to dietary restrictions and food trends, many things have become veganized. There are so many vegan foods and dishes that are available, but a lot of desserts and chocolate bars depend on cocoa powder and cacao nibs to get that taste we’re all looking for. But while those replacements are okay, it would be nice to have some actual chocolate chips.

 

In the most recent episode of the podcast Inside Trader Joe’s, Tara Miller, the company’s Director of Words, Phrases, and Clauses shared that the grocery chain is working on a full vegan “milk” chocolate.

 

Miller said that the product is still in development but it has been approved by the company’s tasting panel. The “milk” in the chocolate is almond milk. “But I wouldn’t have known the difference,” Miller says, “if I wasn’t told it would’ve just tasted like creamy milk chocolate.”

 

“I feel like our vegan customers are going to absolutely flip when they see this product,” Miller added. And to be honest, we’re sure they will.

 

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